about us

Imagination PR is dedicated to growing the profile of beauty, health, fashion and lifestyle brands. Our clients range from some of the world’s most recognised beauty powerhouses to niche luxury brands and start-up businesses.
Established in 2009 by Helen Macoun, the director led team boasts over 50 years combined experience gained across both agency and in-house, we know what works. Our approach is completely bespoke; no two brands are the same, and so every strategy we work on is fresh, new and tailored to our client’s needs.


We have great industry relationships, from decade-long friendships with senior magazine directors and editors to fostering relationships with the newest, most relevant bloggers and influencers. Our little black book boasts the top digital creatives, writers, production and event agencies that London has to offer.
We are so proud of our clients; all leading health and beauty brands across a wide range of disciplines.

Current clients

100% Vegan, Imbue is a range of products dedicated to cleansing, conditioning and styling curls, whilst locking in moisture. Made without sulphates, parabens or oil based silicones; instead, a cocktail of sustainably sourced loving plant oils including Camellia, Coconut and Cupuaçu guarantee great hair, each and every day.

We’ll never promise to control your curls, as textured hair commands respect and space to be itself, no comparisons needed. The Imbue collection strengthens, defines and empowers your curls, for curl confidence – no compromise.

It’s a 10 is known as the “go-to” haircare brand in North America, as they have product for every type of hair! The brand has rapidly dominated the U.S. market in over 35,000 salons and retail chains.
Priding itself on being a leading haircare brand for salons and their clients, It’s a 10 provide innovative solutions to every problem associated with lacklustre hair. It’s A 10 = It’s The Best!

Carolyn Aronson, the brand’s founder and CEO has 35 years of experience as a hairstylist, salon owner and haircare manufacturer. She and her team rigorously test each product in salon and on VIP clients.

The hero leave-in product sells 13 million bottles a year!

Australian wellness brand nuut (pronounced ‘noot’) is changing the face of plant-based nutrition and one of the fastest growing brands to emerge from Australia.

A range of complete nutritional powdered shakes, nuut was launched at London Fashion Week in 2019. Recently it has attracted thousands of new devotees after featuring on ITV’s Save Money, Lose Weight factual program aired on ITV.

Over 6 million UK viewers watched as the nuut 123 Reset plan, created by the brand’s internal nutritionists, rated as one of the most successful meal eating plans in the show’s history.

Made in Australia to the highest Australian Food standards, nuut is the brainchild of Adil Bux, one of the creators behind iconic wellness brands Invisible Zinc and WelleCo.

The range consists of three nourishing chocolate blends formulated to provide complex wholefood nutrition to the daily diet, simply and effectively. They also work synergistically with today’s most prominent, evidence-based eating styles - Keto, Paleo, Vegan and Fasting.

Give your hair the care it needs with a dedicated, vegan, natural haircare collection created specifically for curls. Did you know that curly hair is considered the most delicate hair type? Although it is prone to dryness, heavily moisturising formulations often cause breakage on the fragile lengths. Trepadora offers the solution – a comprehensive haircare collection designed to calm frizz, gently moisturise and create natural definition for all types of curly hair, from waves to corkscrews.

Trepadora, was founded by Keisha Jo Lawler. Keisha has been helping women with curly hair for over 10 years; she wears her own curls with pride and is an undisputable curl expert with her own curl specific salon in Maidenhead. After years of listening to customers struggle to find the right products for their curls, Keisha decided to create a British made range that catered directly to their needs.

Past projects

what we do

Our method is simple. We immerse ourselves completely in our brands, offering the dedication of an in-house PR team with the dynamism and connections of a creative agency.

We ensure that we build a clear vision and voice for our brands, amplifying core messages and raising their profile.

We work to fulfill and surpass our brief, with a keen eye on driving sales and customer acquisition as we build a strong image for our brands through relevant, targeted activity. We create and manage creative PR strategies, encompassing everything from memorable launches and events to a pro-active press office and powerful social media concepts. From traditional print to wider influencer strategies, we tailor-make our campaigns to smash targets and consistently deliver above expectations.

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contact us

07912 206 176

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