Color Wow is the first complete range of professionally-formulated products engineered to keep colour epic. Created by renowned beauty product innovator, Gail Federici (CEO & ‘chief problem solver’) and John Frieda (the duo known for solving frizz and perfecting blonde), Color Wow harnesses the power of breakthrough technologies to keep colour-treated hair at its peak.
All formulas are created in-house, and go through stringent testing (clinical, as well as "real life" evaluations by top tier salon pro’s and network of veteran beauty experts, including their Creative Colour Director Nicola Clarke who tests on her a-list clientele.
Color Wow has one criteria for product success: demonstrable results. June saw the launch of Dark Blonde Root Cover Up, a deep, rich honey blonde tone, and addition to the current 7-shade spectrum.
The new shade resulted from a collaboration with beauty innovator Gail Federici, CEO & Founder of Color Wow, and Nicola Clarke, Color Wow's Creative Colour Director and colourist to a cadre of celerity 'Kate's', including Kate Moss, Kate Beckinsale, Cate Blanchett. Nicola is a huge fan of the Root Cover Up, using it on her "girls" to ensure flawless colour and the look of perfectly thick, healthy hair under unforgiving lights.